The Secret of Selling the Negro
Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”
Gatunek muzyczny: Dokumentalny
Odlew: Robert Trout
Załoga: John W Brix (Production Assistant), Helen A. Krupka (Writer), Marvin L. Bailey (Editor), Wayne A Langston (Director), Nick Mack (Set Designer)
Słowo kluczowe:
The Secret of Selling the Negro 1954
corporate
advertising
african american
Johnson Publishing
Sarra
The Secret of Selling the Negro Cały Film
The Secret of Selling the Negro Ogladaj Film
The Secret of Selling the Negro VOD Online
The Secret of Selling the Negro film online cda
The Secret of Selling the Negro vodfilm
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